Nibbler SEO audit for www.hilliersvision.com
Summary
Overall8.2
The overall score for this website.
Accessibility8.5
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing5.6
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.3
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 02:26 on 2 May 2024 (BST).
Top priorities for website improvement
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
- Sign up for a Twitter account and make sure it is linked to from your site. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Meta tags3.6
This is how this website will look in Google search listings:
Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye ...
www.hilliersvision.com/
Now your eyes are safe
- All pages include at least some metadata, but only 20.0% of pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.hilliersvision.com/ | dc.title | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/ | dc.description | Now your eyes are safe |
| www.hilliersvision.com/ | dc.relation | https://www.hilliersvision.com/ |
| www.hilliersvision.com/ | dc.source | https://www.hilliersvision.com/ |
| www.hilliersvision.com/ | dc.language | en_US |
| www.hilliersvision.com/ | description | Now your eyes are safe |
| www.hilliersvision.com/ | robots | index, follow |
| www.hilliersvision.com/ | googlebot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/ | bingbot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/ | twitter:card | summary |
| www.hilliersvision.com/ | twitter:title | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/ | twitter:description | Now your eyes are safe |
| www.hilliersvision.com/ | twitter:image | https://www.hilliersvision.comassets/img/landing-page/lp_surgical_and_dental_icon.png |
| www.hilliersvision.com/ | generator | Hilliers Vision v.1.0 |
| www.hilliersvision.com/ | generator | WordPress 5.5.14 |
| www.hilliersvision.com/ | generator | Site Kit by Google 1.77.0 |
| www.hilliersvision.com/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.hilliersvision.com/ | msapplication-tileimage | https://www.hilliersvision.com/wp-content/uploads/2019/12/cropped-header-logo-yellow-270x270.png |
| www.hilliersvision.com/ | google-site-verification | NbntI8yx3ipRTpcR2CPHw__R-TXg4PcMzL0tRR06bRM |
| www.hilliersvision.com/salli-chair/ | dc.title | Salli Chair | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/salli-chair/ | dc.relation | https://www.hilliersvision.com/salli-chair/ |
| www.hilliersvision.com/salli-chair/ | dc.source | https://www.hilliersvision.com/ |
| www.hilliersvision.com/salli-chair/ | dc.language | en_US |
| www.hilliersvision.com/salli-chair/ | thumbnail | https://www.hilliersvision.com/wp-content/uploads/2019/12/lp_school_vision_bg-150x150.jpg |
| www.hilliersvision.com/salli-chair/ | robots | index, follow |
| www.hilliersvision.com/salli-chair/ | googlebot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/salli-chair/ | bingbot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/salli-chair/ | twitter:card | summary |
| www.hilliersvision.com/salli-chair/ | twitter:title | Salli Chair | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/salli-chair/ | twitter:image | https://www.hilliersvision.com/wp-content/uploads/2019/12/lp_school_vision_bg-1024x591.jpg |
| www.hilliersvision.com/salli-chair/ | generator | Hilliers Vision v.1.0 |
| www.hilliersvision.com/salli-chair/ | generator | WordPress 5.5.14 |
| www.hilliersvision.com/salli-chair/ | keywords | salli chair,salli stool,salli dental stool,salli saddle seat,salli saddle,salli dental chair,original salli saddle chair,sali chair,salli seat,salli ergonomic chair,salli multiadjuster saddle chair,salli swing chair,salli classic saddle chair,salli saddle chair |
| www.hilliersvision.com/salli-chair/ | generator | Site Kit by Google 1.77.0 |
| www.hilliersvision.com/salli-chair/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.hilliersvision.com/salli-chair/ | msapplication-tileimage | https://www.hilliersvision.com/wp-content/uploads/2019/12/cropped-header-logo-yellow-270x270.png |
| www.hilliersvision.com/salli-chair/ | google-site-verification | NbntI8yx3ipRTpcR2CPHw__R-TXg4PcMzL0tRR06bRM |
| www.hilliersvision.com/protect-laser-eyewear/ | dc.title | Protect Laser Eyewear | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/protect-laser-eyewear/ | dc.relation | https://www.hilliersvision.com/protect-laser-eyewear/ |
| www.hilliersvision.com/protect-laser-eyewear/ | dc.source | https://www.hilliersvision.com/ |
| www.hilliersvision.com/protect-laser-eyewear/ | dc.language | en_US |
| www.hilliersvision.com/protect-laser-eyewear/ | robots | index, follow |
| www.hilliersvision.com/protect-laser-eyewear/ | googlebot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/protect-laser-eyewear/ | bingbot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/protect-laser-eyewear/ | twitter:card | summary |
| www.hilliersvision.com/protect-laser-eyewear/ | twitter:title | Protect Laser Eyewear | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/protect-laser-eyewear/ | generator | Hilliers Vision v.1.0 |
| www.hilliersvision.com/protect-laser-eyewear/ | generator | WordPress 5.5.14 |
| www.hilliersvision.com/protect-laser-eyewear/ | keywords | laser safety eyewear, laser protective eyewear, laser eyewear, laser eyewear calculator, laser eyewear must be marked with, laser hair removal protective eyewear, laser strike eyewear, protective eyewear for laser hair removal, certified laser eyewear, noir laser eyewear, co2 laser safety eyewear, dental laser protective eyewear, glendale laser safety eyewear, holmium laser safety eyewear, honeywell laser eyewear, honeywell laser safety eyewear, honeywell milan laser eyewear, innovative optics laser safety eyewear, kentek laser safety eyewear, laser cutting for eyewear industry, laser eyewear protection, laser eyewear requirements, laser protection eyewear, laser protective eyewear amazon, laser protective eyewear for law enforcement, laser protective eyewear for pilots, laser safety eyewear calculations, laser safety eyewear canada, laser safety eyewear od, laser safety eyewear uk, laser safety eyewears companies |
| www.hilliersvision.com/protect-laser-eyewear/ | generator | Site Kit by Google 1.77.0 |
| www.hilliersvision.com/protect-laser-eyewear/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.hilliersvision.com/protect-laser-eyewear/ | msapplication-tileimage | https://www.hilliersvision.com/wp-content/uploads/2019/12/cropped-header-logo-yellow-270x270.png |
| www.hilliersvision.com/protect-laser-eyewear/ | google-site-verification | NbntI8yx3ipRTpcR2CPHw__R-TXg4PcMzL0tRR06bRM |
| www.hilliersvision.com/loupes/ | dc.title | Loupes | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/loupes/ | dc.relation | https://www.hilliersvision.com/loupes/ |
| www.hilliersvision.com/loupes/ | dc.source | https://www.hilliersvision.com/ |
| www.hilliersvision.com/loupes/ | dc.language | en_US |
| www.hilliersvision.com/loupes/ | robots | index, follow |
| www.hilliersvision.com/loupes/ | googlebot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/loupes/ | bingbot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/loupes/ | twitter:card | summary |
| www.hilliersvision.com/loupes/ | twitter:title | Loupes | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/loupes/ | twitter:image | |
| www.hilliersvision.com/loupes/ | generator | Hilliers Vision v.1.0 |
| www.hilliersvision.com/loupes/ | generator | WordPress 5.5.14 |
| www.hilliersvision.com/loupes/ | keywords | dental loupes, loupes dental, bryant dental loupes, dental loupes uk, dental loupe, dental loupes price, dental loupes with light, best dental loupes uk, dental loupes cost, dental loupes head strap, dental magnifying loupes, evident dental loupes, orascoptic dental loupes, swallow dental loupes, what are dental loupes, best dental loupes brand, cheap dental loupes, dental loupes case, dental loupes light only, dental loupes orascoptic price, dental loupes reviews, orascoptic dental loupes price, univet dental loupes, used dental loupes, zeiss dental loupes, best dental loupe light, best dental loupes 2021, bryant dental loupes cost, carl zeiss dental loupes, clip on dental loupes, dental binocular loupes |
| www.hilliersvision.com/loupes/ | generator | Site Kit by Google 1.77.0 |
| www.hilliersvision.com/loupes/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.hilliersvision.com/loupes/ | msapplication-tileimage | https://www.hilliersvision.com/wp-content/uploads/2019/12/cropped-header-logo-yellow-270x270.png |
| www.hilliersvision.com/loupes/ | google-site-verification | NbntI8yx3ipRTpcR2CPHw__R-TXg4PcMzL0tRR06bRM |
| www.hilliersvision.com/glasses-men/ | dc.title | Product Glass for man | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/glasses-men/ | dc.relation | https://www.hilliersvision.com/glasses-men/ |
| www.hilliersvision.com/glasses-men/ | dc.source | https://www.hilliersvision.com/ |
| www.hilliersvision.com/glasses-men/ | dc.language | en_US |
| www.hilliersvision.com/glasses-men/ | robots | index, follow |
| www.hilliersvision.com/glasses-men/ | googlebot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/glasses-men/ | bingbot | index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1 |
| www.hilliersvision.com/glasses-men/ | twitter:card | summary |
| www.hilliersvision.com/glasses-men/ | twitter:title | Product Glass for man | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests |
| www.hilliersvision.com/glasses-men/ | generator | Hilliers Vision v.1.0 |
| www.hilliersvision.com/glasses-men/ | generator | WordPress 5.5.14 |
| www.hilliersvision.com/glasses-men/ | keywords | men's eyewear 2021, mens eyewear trends 2021, gucci men's eyewear 2021, men's designer eyewear, mens eyewear, best men's eyewear brands, burberry eyewear mens, dita eyewear mens, men's fashion eyewear, tom ford eyewear mens, versace eyewear mens, cartier eyewear mens, designer eyewear for men, dolce and gabbana eyewear mens, latest mens eyewear, mens vintage eyewear, versace men's eyewear, anne et valentin men's eyewear, best eyewear for men, bottega veneta men's eyewear, bottega veneta mens eyewear, dita men's eyewear, dolce and gabbana mens eyewear, eyewear trends 2021 men's, fendi men's eyewear, luxury men's eyewear, mens eyewear 2021, mens eyewear trends, mens luxury eyewear |
| www.hilliersvision.com/glasses-men/ | generator | Site Kit by Google 1.77.0 |
| www.hilliersvision.com/glasses-men/ | viewport | width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0 |
| www.hilliersvision.com/glasses-men/ | msapplication-tileimage | https://www.hilliersvision.com/wp-content/uploads/2019/12/cropped-header-logo-yellow-270x270.png |
| www.hilliersvision.com/glasses-men/ | google-site-verification | NbntI8yx3ipRTpcR2CPHw__R-TXg4PcMzL0tRR06bRM |
Meta Tags (http-equiv attribute)
| Page URL | Name | Content |
| www.hilliersvision.com/ | X-UA-Compatible | IE=edge |
| www.hilliersvision.com/salli-chair/ | X-UA-Compatible | IE=edge |
| www.hilliersvision.com/protect-laser-eyewear/ | X-UA-Compatible | IE=edge |
| www.hilliersvision.com/loupes/ | X-UA-Compatible | IE=edge |
| www.hilliersvision.com/glasses-men/ | X-UA-Compatible | IE=edge |
Page titles5.0
100% of pages have defined titles
100% of page titles are weak
- Every page was found to specify a page title, but they are all relatively weak and could be improved. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
- Make sure that all pages have a descriptive title. Do not include the address of the page in the title, try not to use excessive punctuation and avoid common words like 'page'.
Page titles
| Page title | Notes |
| Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests | This title appears to be overly complex. Consider a more meaningful title |
| Salli Chair | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests | This title appears to be overly complex. Consider a more meaningful title |
| Protect Laser Eyewear | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests | This title appears to be overly complex. Consider a more meaningful title |
| Loupes | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests | This title appears to be overly complex. Consider a more meaningful title |
| Product Glass for man | Hilliers Vision | Independant Opticians North Harrow|Contact Lenses|Eye Tests | This title appears to be overly complex. Consider a more meaningful title |
Headings7.8
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- Some headings (3.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
- Some pages did not define headings correctly. The H1 tag should be used for the most top-level heading, with H2 being used for sub-headings and H3 for further sub-headings and so-on. Not conforming to this convention may confuse visitors.
- Ensure that headings are defined in a semantically correct way, i.e. always start with a H1 tag. This is used to summarise the page content. Further tags (H2, H3, H4 etc) are meant to summarise and partition sections within the content.
Page headings detail
Internal links7.9
- 4 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
Link URL Link text Page URL www.hilliersvision.com/loupes READ MORE www.hilliersvision.com/ www.hilliersvision.com/orthok READ MORE www.hilliersvision.com/ www.hilliersvision.com/school-vision READ MORE www.hilliersvision.com/ www.hilliersvision.com/sportvision READ MORE www.hilliersvision.com/
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 15 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://hilliersvision.com to http://www.hilliersvision.com. This is ideal.
Analytics10.0
100% of pages use analytics
Multiple Analytics Solutions
- Every page in this website is using some form of analytics software. This is excellent and should allow for a complete analysis of visitor behaviour.
Analytics Software Found
| Software Name |
| Google Analytics |
| Google Tag Manager |
Images10.0
100% of images have a clearly defined size
No images are being resized by the browser
- All images have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Amount of content10.0
Rendering Chart...
- This website has an average of 2,843 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.hilliersvision.com/ | 15199 | 2534 |
| www.hilliersvision.com/salli-chair/ | 15728 | 2618 |
| www.hilliersvision.com/protect-laser-eyewear/ | 14893 | 2482 |
| www.hilliersvision.com/loupes/ | 25856 | 4207 |
| www.hilliersvision.com/glasses-men/ | 14304 | 2374 |
Freshness10.0
Last updated April 25, 2024
- It looks like this website was last updated on Thursday, 25 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
| Date | File | Source |
| 01/07/2022 | www.hilliersvision.com/.../widget-options.css | Last modified header |
| 22/04/2024 | www.hilliersvision.com/.../et-core-unified-27-17138005614105.min.css | Last modified header |
| 24/04/2024 | www.hilliersvision.com/.../et-core-unified-518-17139376279785.min.css | Last modified header |
| 25/04/2024 | www.hilliersvision.com/.../et-core-unified-36-17140239307465.min.css | Last modified header |
| 23/04/2024 | www.hilliersvision.com/.../et-core-unified-29-17138801855758.min.css | Last modified header |
| 24/04/2024 | www.hilliersvision.com/.../et-core-unified-22-1713946840898.min.css | Last modified header |
| 29/11/2020 | www.hilliersvision.com/.../home-main.css | Last modified header |
| 20/01/2020 | www.hilliersvision.com/.../colorbox.css | Last modified header |
| 20/01/2020 | www.hilliersvision.com/.../font-awesome.min.css | Last modified header |
| 20/01/2020 | www.hilliersvision.com/.../ionicons.min.css | Last modified header |
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |